Commissioned by Albert Heijn we created a number of Augmented Reality performances.
Consumers receive information about the product through an Augmented Reality presentation on a smarphone. 
The animations provide information about the product in a playful way. Info such as origin, ingredients, etc also recipes.

Client: DFFRNT Media
Design and Animation: Michiel Krop & Danny den Hartog

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"Augmented Reality is een live, direct of indirect, beeld van de werkelijkheid waaraan elementen worden toegevoegd door een computer/smartphone"​​​​​​​

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