A trucker is completely absorbed in his music, so much that he misses the warning signs and tears straight through the road barrier! The truck is heading for disaster...! Will Pumpy manage to stop the truck in time?

Script, direction, animation and production: Dennis Dean
Audio: Inner Nova / Senne van Marissing

CST is a global player in the field of tires. With more than 20,000 employees Cheng Shin tires is the largest manufacturer of bicycle tires in the world and is represented in more than 150 countries. Commissioned by CST the Netherlands, Danny den Hartog created and made the official Cheng Shin Tire mascot. It's popularity is growing every day, especially in China he is very popular.
This happy little character was named "Pumpy" in China, and has become quite famous over time.
In Xiamen (4.5 million inhabitants) China, where the Cst head office is located, a museum/amusement park is being built.  In and around this park are a couple of statues(real life statues made out of stone) of  Pumpy the mascot, the largest of which is about 5 meters high.
Furthermore you will encounter Pumpkin everywhere in the city of Xiamen. At the airport, advertising on city buses, billboards etc.

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