7UP has a new designed fresh look and it’s totally "UP-lifting". A new design for one of the most iconic soda brands in the world! 

Dennis Dean was tasked to create an uplifting and vibrant video for the launch of 7up's new logo, emphasizing the depth and details of their new uplifting look.
Animation & Motion Graphics to make the new 7up logo pop.

Client: PepsiCo
Brand: 7UP
Production: 180 Amsterdam
Agency: 180 Amsterdam
Animation: Dennis Dean
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