Inspired by the citrusy soda's feel-good vibes, 7UP wanted to create a new look and feel that captured the brand's effervescent essence in a changing world.
The result: The first 7UP redesign in over seven years. 
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We created an uplifting and vibrant video for the launch of 7up's new logo, emphasizing the depth and details of their new uplifting look.
Animation, Motion Graphics to make the new 7up logo pop.

Client: PepsiCo
Brand: 7UP
Production: 180 Amsterdam
Agency: 180 Amsterdam
Animation, Motion graphics and Design: Dennis Dean
7UP has a new designed fresh look and it’s totally "UP-lifting". A new design for one of the most iconic soda brands in the world! ​​​​​​​
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