"The Purple Crocodile in Healthcare"
For a client working on integrated healthcare improvement, we created a series of eight photos featuring a purple crocodile. The purple crocodile symbolizes unnecessary bureaucracy.
All crocodile visuals were entirely "handmade" with 3D software. No AI involved.
This was a conscious choice: to maintain full control over the crocodile's pose, composition, and emotion.
Each crocodile was carefully crafted, not generated.
Photography by Daan Brand
